START THE QUIZ
Free QUIZ
The Coach Lab Biz Archetype Quiz
You’re great at coaching — but how you grow your business? That’s where your archetype leads the way.
This quick quiz helps you uncover your natural strengths when it comes to marketing, connecting, and showing up in your business.
No more trying to fit into someone else’s strategy.
No more “what should I be doing?”
Just clear insights on what works for you — and how to do more of it.
Before You Begin: A Quick Note
This quiz works best when you answer based on your natural preferences – not what you think you “should” do or what marketing experts have told you is “correct.”
Answer quickly with your first instinct
Select what resonates most with YOU, not what you’ve been taught
If stuck, ask yourself: “If I knew it would work, what would I pick?”
Remember, there are no right or wrong answers – just insights about your natural business tendencies.
Choose one answer for each question that best represents you.
Choose one answer for each question that best represents you.
Time Left:
00
:
00 :
00
Time expired. Sorry, you will not be able to continue with this quiz. Please opt-in to see the result.
HRS
MIN
SEC
SEC
Total Time
[SQBTimeSpent]
0
HRS
0
MIN
0
SEC
1%
When you think about growing your coaching business, which approach feels most energizing to you?
Enter any additional information about the quiz.
Having meaningful conversations with people in my network and creating genuine connections that may lead to clients
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsCreating valuable content that showcases my expertise and attracts the right people
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSpeaking to groups or hosting workshops where I can bring energy and inspiration to multiple people at once
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned Tags
Developing specific solutions to clearly defined problems that my ideal clients are facing
Type Answer Here
Type Answer Here
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsCreating a systematic approach that guides clients through a transformational process
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsContinue
How do you prefer to communicate with potential clients?
Enter any additional information about the quiz.
Through personal, one-on-one conversations where we can truly connect
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsThrough thoughtfully crafted written content or recorded videos
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsThrough live presentations, Q&A sessions, or dynamic group settings
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned Tags Through focused discovery sessions where I can understand their specific challenges
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsThrough structured consultations where I can explain my methodical approach
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsContinue
What's your preferred way of establishing credibility with potential clients?
Enter any additional information about the quiz.
Sharing genuine testimonials and stories from people I've helped
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDemonstrating my knowledge through articles, podcasts, or other content
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsCreating powerful live experiences that showcase my abilities in real-time
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsQuickly identifying their core problems and showing I understand their situation
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsExplaining my proven process and the results it consistently delivers
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsContinue
When someone asks you about your coaching, you're most likely to:
Enter any additional information about the quiz.
Tell a story about a client's transformation and how the relationship evolved
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsShare your philosophy and the insights you've developed in your area of expertise
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsGet animated and passionate, giving them a taste of your coaching energy
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAsk questions to understand their situation, then explain how you could help
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsOutline your approach and the steps you take clients through
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsContinue
Which marketing activity feels most natural to you?
Enter any additional information about the quiz.
Reaching out personally to check in with people in your network
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsWriting newsletters or creating resources your audience would value
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsHosting live events, webinars, or speaking at gatherings
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsHaving discovery calls where you can understand specific needs
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsCreating and explaining your signature system or methodology
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsContinue
When a potential client is considering working with you, they're most likely to be impressed by your:
Enter any additional information about the quiz.
Warmth and ability to create immediate trust and rapport
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDepth of knowledge and thoughtful perspectives on their challenges
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsEnergy and ability to inspire them toward positive change
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsInsightful questions and ability to quickly identify core issues
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsClear process and organized approach to their development
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsContinue
Which of these business activities would you most look forward to?
Enter any additional information about the quiz.
Having coffee with a past client who might refer you to others
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSetting aside focused time to create content or a new resource
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsPreparing for and delivering a workshop or live presentation
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsA consultation call with someone experiencing a challenge you help solve
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsMapping out a client's journey through your coaching process
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsContinue
If you had to choose one of these approaches to find your next client, which would feel most authentic?
Enter any additional information about the quiz.
Letting people in your network know you have openings and asking for referrals
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsPublishing valuable content that positions you as an expert in your field
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsHosting a free workshop or event where people can experience your coaching style
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsOffering solution-focused discovery sessions for people with specific challenges
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsCreating a free assessment or roadmap that showcases your systematic approach
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsContinue
"I build strong, trusting relationships that create space for transformation"
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned Tags"I offer valuable insights and perspectives that spark new awareness"
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned Tags "I bring energy and motivation that inspires clients to take action"
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned Tags"I ask powerful questions that quickly get to the heart of the issue"
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned Tags"I provide clear structures and processes that guide sustainable change"
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsContinue
Meaningful connections that led to perfect-fit clients or opportunities
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsContent or resources you created that really resonated with your audience
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsLive moments where you could feel the energy and impact you were having
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsConversations where you helped someone gain clarity on a specific challenge
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSeeing your structured approach create predictable, positive outcomes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsContinue
%%QUESTIONANSWERS%%
Almost there...
Where can we email you the results? Please enter details below.
Skip Opt-in
Your Primary Archetype:
The Connected Guide
Your Natural Business Strengths:
How This Translates to Business Success:
Business Approaches That Will Feel Natural:
Potential Growth Edges:
Connected Guides to Be Inspired By:
Coaches who have built thriving practices almost entirely through word-of-mouth and strategic relationships (or at least that is where the #ir success started), who may not have a large online presence but have a robust and loyal client base.
- Building genuine relationships and deep trust
- Creating warm, inviting spaces for conversation
- Remembering details about people and following up thoughtfully
- Naturally connecting people who could benefit from knowing each other
- Inspiring trust quickly through your authentic presence
How This Translates to Business Success:
You thrive in a business model that leverages personal connections and word-of-mouth. Your ideal marketing strategy is relationship-based, focusing on nurturing your network and generating referrals. When you lean into these strengths, marketing feels less like "marketing" and more like meaningful connection
Business Approaches That Will Feel Natural:
- Referral programs that acknowledge and appreciate your network
- Regular personal check-ins with past and current clients
- Intimate group offerings where clients can connect with each other
- Partnership opportunities with complimentary service providers
- Coffee chats, small gatherings, or personalized outreach
Potential Growth Edges:
- Creating systems to scale beyond one-to-one connections
- Setting boundaries with clients who may feel like friends
- Reaching beyond your existing network when necessary
- Articulating your value proposition in concrete terms
Connected Guides to Be Inspired By:
Coaches who have built thriving practices almost entirely through word-of-mouth and strategic relationships (or at least that is where the #ir success started), who may not have a large online presence but have a robust and loyal client base.
Download the Full Archetype Guide
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Primary Archetype:
The Thoughtful Creator Your Natural Business Strengths:
Developing insightful, valuable content and resources
Articulating complex ideas in accessible ways
Showcasing your expertise through your creations
Building credibility through thought leadership
Creating systems and frameworks that clarify coaching concepts
How This Translates to Business Success: Your content serves as both marketing and a demonstration of your coaching approach. You attract clients who resonate with your thinking and appreciate your depth of knowledge. Your business can leverage various content platforms to establish your expertise and attract ideal clients.
Business Approaches That Will Feel Natural:
Consistent content creation (blogs, podcasts, videos, newsletters)
Developing guides, workbooks, or assessments
Writing books or creating signature frameworks
Teaching-based marketing that showcases your knowledge
Building an audience over time through valuable free content
Potential Growth Edges:
Moving from content creation to conversion
Creating clear calls to action in your material
Balancing creation time with client acquisition activities
Establishing boundaries around how much you give away for free
Thoughtful Creators to Be Inspired By:
Coaches who have built their reputation through blogs, books, podcasts, or other content platforms, who may teach and train alongside their coaching practice.
Developing insightful, valuable content and resources
Articulating complex ideas in accessible ways
Showcasing your expertise through your creations
Building credibility through thought leadership
Creating systems and frameworks that clarify coaching concepts
How This Translates to Business Success: Your content serves as both marketing and a demonstration of your coaching approach. You attract clients who resonate with your thinking and appreciate your depth of knowledge. Your business can leverage various content platforms to establish your expertise and attract ideal clients.
Business Approaches That Will Feel Natural:
Consistent content creation (blogs, podcasts, videos, newsletters)
Developing guides, workbooks, or assessments
Writing books or creating signature frameworks
Teaching-based marketing that showcases your knowledge
Building an audience over time through valuable free content
Potential Growth Edges:
Moving from content creation to conversion
Creating clear calls to action in your material
Balancing creation time with client acquisition activities
Establishing boundaries around how much you give away for free
Thoughtful Creators to Be Inspired By:
Coaches who have built their reputation through blogs, books, podcasts, or other content platforms, who may teach and train alongside their coaching practice.
Download the Full Archetype Guide
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Primary Archetype:
The Dynamic Presenter
Your Natural Business Strengths:
Energizing groups and creating engaging experiences
Thinking on your feet and adapting to audience needs
Building excitement and momentum around your offers
Creating memorable moments that showcase your style
Inspiring action through your presence and delivery
How This Translates to Business Success: Live experiences are your most powerful marketing tool. When potential clients experience your energy and approach in real-time, they're naturally drawn to working with you. Your business model can leverage group settings and create pathways from free or low-cost experiences to deeper work.
Business Approaches That Will Feel Natural:
Webinars, workshops, and speaking engagements
Live Q&A sessions or challenges
Group coaching programs or retreats
Networking events where you can shine in person
Creating pathways from group experiences to individual work
Potential Growth Edges:
Creating systems for following up with participants
Balancing high-energy output with necessary recovery time
Developing methods to demonstrate value beyond charisma
Translating live energy to written or asynchronous formats when needed
Dynamic Presenters to Be Inspired By:
Coaches who regularly speak at events, host their own workshops, or lead transformative group experiences, who may be known for their inspirational style or engaging presence.
Energizing groups and creating engaging experiences
Thinking on your feet and adapting to audience needs
Building excitement and momentum around your offers
Creating memorable moments that showcase your style
Inspiring action through your presence and delivery
How This Translates to Business Success: Live experiences are your most powerful marketing tool. When potential clients experience your energy and approach in real-time, they're naturally drawn to working with you. Your business model can leverage group settings and create pathways from free or low-cost experiences to deeper work.
Business Approaches That Will Feel Natural:
Webinars, workshops, and speaking engagements
Live Q&A sessions or challenges
Group coaching programs or retreats
Networking events where you can shine in person
Creating pathways from group experiences to individual work
Potential Growth Edges:
Creating systems for following up with participants
Balancing high-energy output with necessary recovery time
Developing methods to demonstrate value beyond charisma
Translating live energy to written or asynchronous formats when needed
Dynamic Presenters to Be Inspired By:
Coaches who regularly speak at events, host their own workshops, or lead transformative group experiences, who may be known for their inspirational style or engaging presence.
Download the Full Archetype Guide
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Primary Archetype:
The Empathic Problem-Solver
Your Natural Business Strengths:
Quickly identifying specific challenges clients face
Asking powerful questions that reveal core issues
Creating targeted solutions for defined problems
Demonstrating immediate value through insights
Making complex situations clear and manageable
How This Translates to Business Success: Your ability to pinpoint problems and offer clear solutions makes your value proposition straightforward. Clients who feel understood will naturally want to work with you. Your marketing can focus on specific pain points and the results you help achieve.
Business Approaches That Will Feel Natural:
Solution-focused discovery or strategy sessions
Case studies that showcase specific problems solved
Content that addresses common challenges in your niche
Assessments or diagnostics that help identify issues
Packages designed around specific outcomes
Potential Growth Edges:
Addressing underlying patterns beyond immediate problems
Creating longer-term client relationships beyond quick fixes
Communicating the value of your process, not just outcomes
Balancing problem-solving with client empowerment
Empathic Problem-Solvers to Be Inspired By:
Coaches who excel at helping clients achieve specific outcomes, who may focus on particular challenges or transitions, and who often have a clear before-and-after narrative in their marketing.
Quickly identifying specific challenges clients face
Asking powerful questions that reveal core issues
Creating targeted solutions for defined problems
Demonstrating immediate value through insights
Making complex situations clear and manageable
How This Translates to Business Success: Your ability to pinpoint problems and offer clear solutions makes your value proposition straightforward. Clients who feel understood will naturally want to work with you. Your marketing can focus on specific pain points and the results you help achieve.
Business Approaches That Will Feel Natural:
Solution-focused discovery or strategy sessions
Case studies that showcase specific problems solved
Content that addresses common challenges in your niche
Assessments or diagnostics that help identify issues
Packages designed around specific outcomes
Potential Growth Edges:
Addressing underlying patterns beyond immediate problems
Creating longer-term client relationships beyond quick fixes
Communicating the value of your process, not just outcomes
Balancing problem-solving with client empowerment
Empathic Problem-Solvers to Be Inspired By:
Coaches who excel at helping clients achieve specific outcomes, who may focus on particular challenges or transitions, and who often have a clear before-and-after narrative in their marketing.
Download the Full Archetype Guide
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Primary Archetype:
The Strategic Partner
Your Natural Business Strengths:
Creating comprehensive systems and processes
Seeing patterns and connections in complex situations
Developing clear roadmaps for transformation
Breaking big goals into manageable action steps
Providing structure that creates a sense of safety and progress
How This Translates to Business Success: Your methodical approach gives clients confidence in the journey ahead. Your business can showcase the reliability of your process and the predictable results it generates. Clients who value structure and clear expectations will be drawn to your approach.
Business Approaches That Will Feel Natural:
Offering structured programs with clear phases or modules
Creating visual representations of your methodology
Providing roadmaps or assessments that show the client journey
Establishing packages based on your signature process
Demonstrating results through data and systematic case studies
Potential Growth Edges:
Remaining flexible when clients need to deviate from the process
Balancing structure with space for emotional exploration
Communicating the heart behind your systems
Finding ways to convey your warmth alongside your expertise
Strategic Partners to Be Inspired By:
Coaches who have developed signature systems or methodologies, who may offer distinct phases or levels in their work, and who often appeal to clients who appreciate clarity and predictability.
Creating comprehensive systems and processes
Seeing patterns and connections in complex situations
Developing clear roadmaps for transformation
Breaking big goals into manageable action steps
Providing structure that creates a sense of safety and progress
How This Translates to Business Success: Your methodical approach gives clients confidence in the journey ahead. Your business can showcase the reliability of your process and the predictable results it generates. Clients who value structure and clear expectations will be drawn to your approach.
Business Approaches That Will Feel Natural:
Offering structured programs with clear phases or modules
Creating visual representations of your methodology
Providing roadmaps or assessments that show the client journey
Establishing packages based on your signature process
Demonstrating results through data and systematic case studies
Potential Growth Edges:
Remaining flexible when clients need to deviate from the process
Balancing structure with space for emotional exploration
Communicating the heart behind your systems
Finding ways to convey your warmth alongside your expertise
Strategic Partners to Be Inspired By:
Coaches who have developed signature systems or methodologies, who may offer distinct phases or levels in their work, and who often appeal to clients who appreciate clarity and predictability.
Download the Full Archetype Guide
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Retake
YOUR TOTAL POINTS
0