COACH UNFILTERED UNFILTERED UNFILTERED
The Documentary Experience of a Business Reimagined
What if you could see what really happens behind the scenes?
Most coaches only show you the highlight reel. The perfect website after it launches. The successful program after all the kinks are worked out. The confident brand voice after countless revisions.
But what about the messy middle?
The late-night decision making. The pivots when something isn’t working. The real conversations with experts who help shape the vision. The frameworks and systems that make it all possible.
That's exactly what Coach Unfiltered delivers.
This isn't just another course. It's a documentary experience.
For 3 months, you’ll get an unfiltered, unedited look at how I’m completely reimagining my multi-million dollar coaching business from the inside out.
No scripts. No rehearsals. Just raw, honest documentation of what it really takes to build a business you love that delivers incredible client experiences.
What You'll See Unfold
Over our 3 months together, you’ll witness my entire business transformation process including:
Complete Rebranding Rebranding
From color palettes to messaging architecture, watch how a seasoned coach repositions their brand for the next phase of growth
Website Reinvention Reinvention
See the strategy sessions, design decisions, and implementation process that goes into creating a website that converts, while also making sure my values are clear
Podcast Rebranding Rebranding
Witness how I reimagine my primary marketing channel while maintaining or recreating connection with my audience
Newsletter Creation Creation
Follow along as I develop a new touchpoint with my audience that’s a little more personal and aligns with my values and vision
Signature Program Development Development
Get a front-row seat to how I map out my new flagship offer with clarity and purpose
Values Integration Integration
Experience how I ensure my core values of connection, transparency, diversity, impact, excellence through simplicity, and generosity are woven throughout every aspect of my business
How It Works
This isn’t polished content. It’s real business in motion.
[01]
Raw Video Check-ins – Regular diary-like video recordings where I share my thought process, challenges, and breakthroughs
[02]
Recorded Strategy Sessions – Watch actual meetings with my team and experts as we work through decisions
[03]
Behind-the-Scenes Footage – From photoshoots to tech implementation, nothing is hidden
[04]
Shared Frameworks – shared documents and recordings that allow you to see the process. I’m using to make decisions.
[05]
Real-Time Decision Making – See how I evaluate options and make strategic choices when faced with uncertainty
[06]
Your Participation Matters
This isn’t just a passive experience. You’re part of the journey. This isn’t just for me, it’s meant to open up possibilities and inspire your own reimagining (present or future).
[01]
Monthly Q&A Sessions
Bring your questions about what you’re seeing and how it applies to your business
[02]
Expert Access
Join scheduled Q+A sessions with specialists helping my transformation
[03]
Community Discussion
Share insights, ask questions, and connect with others in our dedicated forum
[04]
Implementation Prompts
Opportunities to share what you are (or will be) applying in your own business
Who This Is For
Coach Unfiltered is perfect for:
- Coaches at any stage who want to see what business building really looks like (not just the highlight reel)
- Established coaches looking to reimagine elements of their business with more intention and strategic thinking
- New coaches who want to be inspired by learning from someone who's already made the mistakes (and even ask questions about how I might suggest you apply what you’re seeing to your own business)
- Anyone who values transparency and wants to see the real process behind creating a client-centered, results-oriented coaching practice
The Details
Start Date
16th July
Duration
3 months of live content (with 6 months of access to all recordings and materials)
Investment:
- Regular Price: $250
- Early Bird (First 100 Spots): $150
- BONUS: Included free for all Sept 2025 Reimagine Mastermind participants
Why This Matters
In an industry full of highlight reels and polished perfection, there’s immense value in seeing the real process.
Coach Unfiltered offers something rare: complete transparency into the decisions, the doubts, the pivots, and the breakthroughs that go into building a coaching business with intention.
Whether you’re just starting out or reimagining your established practice, there’s nothing more valuable than seeing how someone else navigates the same challenges you’re facing.
From Lindsay
“I’ve built a multi-million dollar coaching business by focusing relentlessly on client experience and running my business in a way that works for me. But it hasn’t always been pretty, and I’ve reimagined my business several times over the years.
I’m opening up my current reimagining process because I believe in transparency and connection. The highlight reels we see on social media don’t always serve us – especially when they create unrealistic expectations and unnecessary pressure.
Coach Unfiltered is my way of normalizing the messy middle while providing real value to coaches who want to see what business building actually looks like. I’m excited to bring you along for this journey.
Am I a little scared about letting you in ahead of time before I know it all works out beautifully? Absolutely. Is there a chance I’ll faceplant and have to pick myself back up? For sure.
But will it be worth it? 100%”
First 100 Spots – $150
Frequently Asked Questions
Is this just for established coaches?
Not at all! While experienced coaches will certainly benefit from seeing how to reimagine an existing business, new coaches will gain invaluable insights into building their business with intention from the start.
How much time should I expect to invest in this?
That’s entirely up to you! The content is designed to be consumed at your own pace. You’ll receive regular updates throughout the 3-month period, and you’ll have access to all recordings for 6 months.
Will I get direct coaching from Lindsay?
While Coach Unfiltered is not a coaching program, you’ll have access to monthly Q&A sessions where you can ask questions about what you’re seeing and how it applies to your business, plus extra bonus pop-ins when there’s time.
How is this different from a course?
Unlike a course with a fixed curriculum, Coach Unfiltered is a real-time documentary experience. You’re witnessing my actual business transformation as it happens, with all the ups, downs, and unexpected twists that come with it.
What if I'm already in The Coach Lab or another program?
Coach Unfiltered complements all my other offerings. It provides a unique behind-the-scenes perspective that you won’t get anywhere else, even in my more comprehensive programs.
What platform will the community be hosted on?
[PLATFORM TBD]